Ihuoma

My name is Ihuoma Chukwuezi and I’m from Owerri, Imo state in Nigeria. I started a fashion and beauty business in my second year in the University. I can still remember how it was for me. Many a night, I’ll cry myself to sleep after hours of thinking about what I’m doing wrong and coming up with absolutely nothing. I had no physical store, I was based fully online and I was combining my business with school work. It was a rollercoaster! It took me years before I could figure out what I was doing in that business and how to scale it efficiently and I haven’t looked back ever since. The same way I found it difficult growing my business online I knew that there would be other people just like me who needed the help and that’s how digitalbizguru came to be.

Managing Stress As A Business Owner: How to Avoid Burnout In Business 

Dealing with stress as a business owner is a critical skill that can significantly impact both personal well-being and business success. The pressures of running a business can lead to overwhelming stress, but adopting effective strategies can help mitigate its effects.  Stress for a business owner can be  caused by heavy work load, excessive brainstorming

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Marketing For Black Friday: Proven Black Friday Tactics To Boost Sales

The Black Friday sale Is the most anticipated season of the year. It is characterized by large discounts from different businesses, especially online. The Black Friday is the beginning of the Christmas holiday sale. And guess what?,  This article will get you prepared to make 10 times more sales sustainably!. Keep Reading; 1. Create a

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SWOT Analysis 101: How To Use it to Make Informed Business Decisions

Creating a SWOT analysis is one of the most effective ways to understand the internal and external factors that can impact your small business.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This straightforward tool helps you identify what you’re doing well, where you can improve, and what external factors could impact your success. Whether

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Effective Marketing Strategies to Reach Your Target Audience

Marketing campaigns are the heart of every successful business strategy. They are designed to get your consumers’ attention in several ways, such as television, print advertising, social media and email marketing. The ultimate goal of a marketing campaign is typically to increase awareness of a business and bring in new customers. Whether you’re launching a

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