30 May 2026

Today, we are diving into something different that would help sustain the offer you’re bringing to your Goldmine audience. Before I proceed, let’s look into this business owner’s scenario. A business owner in Lagos finally decided to go all in on paid ads. She’s got a product she truly believes in, a budget she’s been […]

This is a hard pill to swallow, and it’s something I have to remind our clients constantly: Your “audience” is defined by their willingness to exchange value (money) for your solution. If someone has been following you for a year, consumes every piece of content, but can’t afford your $50 product, they are a fan, not an audience member. Fans are great for the ego; customers are great for the business.