What Is a “Goldmine Audience” and How Do You Find Yours?
Every business owner has heard the advice: know your target audience. It gets repeated in every marketing course and every business workshop. The advice is not wrong rather, it is incomplete. Knowing your target audience and knowing your Goldmine Audience are two different things, and confusing one for the other is an expensive mistake.
Your target audience is the general category of people who could benefit from what you sell. If you run a digital marketing agency, your target audience might be small business owners. If you sell meal plans, it might be health-conscious adults. These descriptions tell you the field. They do not tell you where the gold is buried. Dive in, let’s see how your Goldmine audience directly impacts your next ads setup.
What Is a “Goldmine Audience” and How Do You Find Yours? Read More »
