This Old School’ Strategy Is Still Printing Money
While everyone else is chasing 2-second views on a video, the smart players are looking at a metric called ROI (Return on Investment). On average, for every $1 you spend on email marketing, you can expect an average return of $36 to $40. Can your Instagram ads do that? Probably not.
The Inbox is the ultimate sales floor, because email is where people go when they are ready to do business. People check social media to be entertained or to procrastinate. They check their email to get things done.
When a customer gives you their email, they are giving you a “Micro-Yes.” They are saying, “I trust you enough to let you into my personal space.” That trust is the fuel for “back-to-back” sales goals.
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